A design Professional for the Infographics
What is it and how to make it Infographic?
Infographic or in the language of Indonesia: infografik or graphic information is one of the many visual forms of communication are utilized for a variety of purposes, ranging from science, statistics, journalism, even commercial. Infografik has existed which is varied, ranging from signs, maps, visual instruction, up to journalistic infografik found on mass media. The popularity of infografik in visual communication is the blessing of the nature and function of exceptional infografik: passing on information as a whole, fast and easy to understand.
Specifically, the creation of the part being infografik closely linked to journalism. The accuracy of the data and facts to the attention of important, so often the team infografik should relate to journalists, r & d, or other trusted resource.
Now the challenge is how to present the available data in order to be easily understood by the audience, as well as how to cultivate creativity in presenting and filter the data and facts, so that the work becomes visually appealing infografik, at once meet the communication function.
The step Generates a good Ingfografis Design
1. Understand Infographic
Infographic is a visual representation of an information or data delivered through a graph. This is an effective way to change the subject of elaborate or confusing experience easy to digest and aesthetically as well as fun for anyone.
This could be a brilliant and effective ways for marketing products, promote experience, educate and increase awareness of the subject you can think of. An effective and attractive design that can Captivate and inspire people to act.
In this the information age when there is so much information to digest and compete with one another, the images and the use of a well thought out typography can tell the story of a faster and more effective.
Infographic can be super effective tool in marketing campaigns and digital infographic can also be used so easily by small businesses as well as large organizations.
It is not surprising that the Illustrator and designers everywhere was commissioned to create a variety of beautiful things and unsightly. During the last two years, use infographic has been increased substantially.
2. know Your Audience
Some clients will explain to you well about a few things, good background to subject the data to be used in the infographic. Some might even have rough frames, the color palette is set up so that the infographic made seem so symbolize the company.
Read all the data that you get thoroughly and take some extra time in doing your own research into the subject before you start it. Even if it is a subject that you already know, it is important to know what you communicate because it will have an impact on the tone of voice and image that you create.
In other cases you may be approached by a client who is not fully aware of what that infographic, you should know that they are using it but just have an idea that is less clear on what they need. In this case, the designer turned into researchers, editors, copywriters and project manager. This is the most interesting infographic but becomes challenging.
Guide your clients through the process of making a infographic a great experience. Also influential on the client to approve your design. Learning so much about new topics and have so much control over content would certainly be very fun! However, there is a lot to consider before you jump right into the design. You can read, researched and compiled the data and content. It means to find articles and books relevant to the subject and compose the information will help communicate the message.
3. Plan it was important
After you have gathered the information, it will be very helpful to get the thoughts of how to tell a story with data. An infographics need narrative with a plot (the plot). You basically create a visual journey through the initial discussion of the terntentu and with each story we need a beginning, middle and end.
For example, we see the infographic Singapore below was made to Maytech. Entitled “do you know where your data?”, which aims to raise awareness among IT professionals and a Director of the company on the importance of sharing data monitoring and updating the security policy.
So, how do I create the initial narrative that lends itself to start suatuinfographic? How long narrative that should be made? Whether to include the history of the topic or company? The next thing is to manage the data stored and also find out other data which may be required for the manufacture of infographic. In addition you should also be able to keep such data properly so that the data is not to change hands or missing either as to where.
There is a clear and narrative flow. Before starting the design process, you’ve gotta have a narrative and flow of a story that is already mapped. Sort your content, and edit until you have a good storyline and then set into several parts that are identified as well.
This is a very important process and it is always best to get a signed wireframe before you begin design. There is nothing worse than spending hours on the design, creating an illustration in advance only to find your clients are not happy with the content that you create.
4. Change the text to the images
Now you have Your wire frame to approve time to start changing text and data into a visual. This could definitely be rather complicated and sometimes you may need a brief explanation to go along with your picture.
However, try to change as much as you can into the picture. In some cases, the subject matter will determine how many. For example, see the infographic was created about the psychology of influence and persuade.
5. Do not get bored!
The key is to really think about how you can visualize each slice data rather than just write in a nice typeface and placed the creative ways.
Don’t be lazy and lose interest. Don’t be bored. In other words, you have to really think about how you can change the layout and the flow and make it more interesting. Try to find new ways to define and break the parts but don’t get too carried away. You still need your readers know where they should look for, and in what order. If you run out of ideas how to visualize something, get a pair of eyes on it before you resort to the average pie charts and graphs. A client will be able to create its own standard charts, there are many tools out there. This is where you have to think out of the box.
6. Note the types of Fonts!
Can we use typography in any design which is very important and can be the difference between small and large designs. Try to limit the use of the font for the two or three at the very maximum. Select one fontyang suitable for the title and subtitles with the kind of letter that can be read for each body text or notes.
Too many typefaces can confuse the eye and makes it difficult to decide which one should first read and disrupt the flow and narrative. Be selective in the people who use the font family to share information and content is appropriate.
Make sure the font is appropriate for the audience and the subject and look appropriate if juxtaposed with the font used. Sort fonts before you start it. Maybe you should have some unique fonts to forge Your creativity.
7. Contrast is always good
A bright color palette doesn’t necessarily mean that it will automatically take the attention. Color choice can make the difference between people or make them turn around and run away in fear. It is very important to consider the theme color used before you start to make infographic.
Think about your subject, your audience will consider things like color psychology and how you want users to feel it. Think when you see the infographic in Singapore, click Here !!!
Consider who you make this design for whom? What do they buy? Think also of the product that you promote, do you need to strengthen your brand with color? Make sure you determine whether there are any guidelines you need to follow before you start.
Similarly, font, don’t overdo it with the number of colors. Use one or two main colors and maybe only two more for his accent. Use the color accents to decipher between parts or a different theme.
8. Test and measure
Test Your infographic on some colleagues and anyone you wish. What is the design that can flow, can easily represent for storytelling, whether the text is too small/too large/too much/too little, whether of animal illustrations that you made the original animals looked like?
It is very important to check everything is in order that makes sense to other people. Do not let you create illustrations which are not visible or too general so that the audience does not know or is unaware of its existence. Make sure that Your illustrations are useful to help with explanation melaluiinfographic data presented.
Remember, you are not creating infographic for Audience/others. If there are things that can’t be read, then check back and need to be allowed to return. You won’t be presenting design something that will not provide benefits, isn’t it?